Published 2026-10-29 · 2 min read
How to present a 3D project so the client understands it
Most clients cannot read plans. They see lines, nod, and only when the wall goes up do they realise the living room is smaller than they thought. A 3D model fixes that — if you show it in the right order.
1. The overall image first
Start with one good image, from the angle the client will actually see the house or room: from the street, from the door. This is when they fall for the project — or tell you straight away what they dislike.
Prepare it beforehand: pick a warm time of day, hide helper objects and save two or three views, so you can jump between them without spinning the camera with the mouse in front of them.
2. The walk-through
Then step inside at eye level. Do not explain — walk slowly from the door to the living room, to the kitchen, and let them ask. “What is this here?” is worth more than any presentation. That is how a client learns the ceiling height, the hallway width, the view from the window.
3. Plan and numbers last
- The dimensioned 2D plan, after they have seen the space — now the lines mean something to them.
- Floor areas per room.
- The cost estimate, clearly labelled as indicative.
- What is still to decide: finishes, options, timing.
What to send afterwards
Not a 50 MB file by email. In GrafitGo, “Share with a link” creates a public page the client opens on their phone without an account: they rotate the model, step inside, leave comments and can press “Request a quote”.
The presentation sheet puts the image, plan, a section and the materials list on one A4 page — print it or save it as PDF from the print window. And if you have a website, the embed code puts the model, slowly rotating, right on the project page.
How many options should I show?
Two, three at most. More tire people out and delay the decision. If you have more ideas, pick the best ones yourself before the meeting.
Can I work on the project with the client?
Yes: invite them as a collaborator and you both see the same version, with history, so you can go back to an earlier option.
New articles by email
We write rarely — only when an article is worth reading. Unsubscribe in one click.